AXIS BANK
Axis Bank is one of India’s largest private sector banks offering a wide range of financial products and services to individuals and businesses.
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The Ask
We were asked to imagine what design strategies Axis Bank might use if it began selling pre-mixed cocktails.
RESEARCH
Axis Bank positions itself as both a business focused and family centric financial institution. Its branding and services appeal to customers who value sophistication, reliability, and a touch of premium experience.
STRATEGY
Axis Bank’s conceptual cocktail line could be offered in both canned and powdered sachet formats. With consumers becoming more health-conscious after the pandemic, these convenient, portion-controlled options could appeal to modern lifestyles. The products could also be distributed through convenience stores for easy accessibility.
FINAL DESIGN
My final design features an illustration of a family or a group of people celebrating together. The visual emphasizes togetherness, joy, and shared experiences, aligning with the idea of enjoying moments as a community.
