UNO REDESIGN
UNO cards are part of a fast-paced, color-matching game where players race to be the first to empty their hand. With number and action cards, every turn can shift the game, making it exciting and unpredictable for all ages.
client
role
time line
The Ask
Redesign UNO game.
The overall look and identity should remain recognizable, while you enhance it with new visual elements.
THE PROBLEM
UNO front cover displays only one Wild card while the rest appear as standard cards
First time users may find it difficult to understand the meanings of the action cards.
the development
Updated UNO card packaging by switching the cover material from paper to plastic.
Added clear icons to the action cards to help players easily remember their functions.
Included more action cards on the cover to give users a clearer idea of what’s inside.
the takeaway
Packaging is an integral part of the product and should remain consistent over time.
Providing a clear preview of the types of cards inside also helps customers make purchasing decisions more easily.
